Day 9: Placing Ads

Banner Ad Placement
Even if your site is bringing in plenty of traffic, impressions alone do not guarantee riches when using the CPC advertising model.

Obviously, clicks are all that matters. Of course, impressions are not limitless, so what we really are looking for when using the CPC model is a high click through ratio (CTR).

A high CTR means that the banners on your site are getting clicked on frequently and thus bringing in more revenue. Throughout this lesson, we will focus on the small details that can impact your CTR in a very positive way to earn you more money.

Placement
A variety of scientific studies have been conducted looking into the eye pattern of a person viewing a website. Google, in fact, publishes a hot-spot diagram which documents the areas of the screen user’s look at the most.

While getting users to look at your ad is important, many webmasters fail to realize that the real trick is to convince a person to actually click on your ad.

There are two trains of thought on how to approach the “appeal” factor:

1 – Ads that stand out

I’m sure that you have seen the flashy ads on websites which flash neon colors or shift back and forth to imitate movement. Having ads stand out is one strategy that has seen success in the past.

Although people may complain about their intrusiveness, it is often these people who are the ones clicking on the ads.

One caveat with making ads stand out is that this strategy worked well in the early days of internet advertising, but today’s web surfers are much more cognizant of your advertising intentions.

2 – Ads that blend in
Our current preferred strategy is to make ads blend into your site as much as possible.

The goal is to make web surfers think that your ads are actually part of the content on your site. It may sound like a deceptive tactic, but if your ads are targeted to your content, you will be doing your users a service by connecting them with products or resources they may be interested in.

The first step in making ads blend in with your site is to match the ad’s text color to the text color of your site’s content. Likewise, match the link color of the ad to the link color of your site.

In this way, your ads appear to be an extension of your content.

In addition to making ads look like your content, you can place ads in strategic points on your site to increase the odds of getting clicks. Placing ads “above the fold” is one very basic rule you should try to stick to unless you have a very strategic area at the bottom of your site.

“Above the fold” means that ads appear towards the top of the page so that a user does not need to scroll down. If a user has to scroll down to see your ad, this is considered “below the fold”.

Other strategic ad placement includes near the top “X” where you close the page or to incorporate ads near your navigation.

Again, our goal is to get clicks, so if an ad blends in with your content and appears near where users would click normally, this can lead to a higher click-through ratio and more money in your pocket.

At the end of the day, blending your ads as much as possible will earn you more money, and hopefully help your users be directed to targeted resources.

Next, we’re going to show you exactly what you need to know about the content network – and how you can start using it to your advantage.

Stay tuned for Day 10…

Day 8: Beating the Quality Score

The Ultimate Quality Score Guide
Things sure have changed a lot over the years as far as AdWords search is concerned.

Receiving a lot of exposure used to be a lot easier in the past than it is now, simply because there weren’t as many variables involved.

Back in the day, if your CTR was high enough, you didn’t have to worry about anything else and were in a great position to milk the keyword(s) in question.

There’s a lot of money on the table, you need to understand that: Google remembered the fact that search represents an extremely important part of their business model and acted accordingly.

If you’re interested in making a lot of money via AdWords Search, you need to start by understanding…

Why Changes Were Implemented
A lot of people who are new to the game ask themselves: why bother with all of this Quality Score nonsense?

If you think about it for a moment though, the reasons are definitely logical.

Google makes money because people use the search engine on a daily basis.

Why do they use the search engine? Because it helps them find answers, because it’s useful.

The sponsored listings occupy a lot of each page’s “real estate”, so what would happen if the ads bring people to nothing but useless websites?

Exactly, their user experience would end up being anything but pleasant and they would start considering alternatives.

As you can see, they would have been sacrificing long-term profits for short-term gains by not making Quality Score a part of the equation. They didn’t do it to make your life harder as an affiliate marketer, they did it so that the sponsored listings are relevant to each query.

Making Quality Score Work in Your Favor
The fact that the rules are stricter does not necessarily have to represent a disadvantage. Why not make quality score work in your favor?

Always keep the following aspect in mind: Google wants your ad and website to be as relevant to each query as possible, so if you can make that happen or at least trick Google into thinking your ad and website are extremely relevant, the war is practically won.

It’s not as complicated as you think it is.

First of all, there are things that you can implement right away (ad copy and page content). On the other hand, there are things which only show their effect in time (a great link profile). Let’s start by finding out how you should…

Play the Ad Copy and Page Content Game

In case you haven’t noticed by now, Google highlights each and every “exact match” instance of the keyword found in your ad copy.

For example, if someone searches for “cheap cars” and you have “Find cheap cars now” in your ad copy, “cheap cars” will be highlighted.

The result: a visual advantage which increases the chances of your ad getting noticed, the chances of you having an excellent CTR.

There are also direct Quality Score benefits associated with using exact match keywords in your ad copy but they’re not as important as they used to be.

Google always crawls the destination page in order to make sure that it is relevant.

Don’t make the mistake of thinking that keyword stuffing is a great idea. It might have been a couple of years ago but not anymore.

Google has the technology necessary to “make connections” such as “cheap cars and inexpensive vehicles are terms which practically represent the same thing”, so keep it natural and you’ll be just fine.

Alright, let’s move on and go…

Back to the SEO Drawing Board
If you want a great Quality Score, you have to “prove” that your website is relevant and you can do that via link building.

In most cases, some basic SEO should be enough.

If you have a decent number of links with relevant anchor text pointing to your website, you get the message across that you’re here to provide value to the person who searches on Google and will be rewarded with a good quality score.

At the end of the day, it’s a fine balancing act.

Doing it right is a lot more complicated today but it’s definitely not impossible. You simply need to think about it from Google’s perspective as well as from the perspective of the people who perform the searches.

If your ad is relevant and attractive enough to generate a high CTR, if the destination page is relevant and if it also has quality links pointing to it, you’re good to go.

In Day 9, you’ll learn exactly which ad placement you should use (and why).

Day 7: Writing Ads

You’ve made it halfway through the affiliate marketing crash course! In today’s lesson, you’ll learn how to write effective ad copy.

Writing Ads to your Target Audience is critical to successful affiliate marketing. Read on to learn the secrets to success…

Overview of Search Marketing Goals

Before writing an ad, you must first consider what the goals of your search campaign are.

Think back to the equation for being a successful search marketer – you want to earn slightly more per click than you are paying for that click, and then multiply that many times over.

In terms of the search engine ad, that means you want a low cost per click (CPC), and a high click through rate (CTR).

In order to keep the conversion ratio high, and thus stay profitable, you need targeted clicks.

In simple terms, we want to pay for clicks that have the best chance of converting the offer. It all comes down to finding ways to generate quality clicks.

Consumer Buying Stages
Research has shown that the average buyer online goes through three main stages before they make a buying decision.

Since customers are looking for different things at each stage, it is important to identify which stage your target audience will be in when they view your ad.

Depending on which stage your target customer is in, you can tailor your ad to appeal to that specific mindset. Think about yourself as you read through the stages – just about everyone who has ever bought anything online has went through each stage in the buying decision cycle.

Stage 1 – Research
In this stage, the customer is not even sure what it is that they want to buy. The customer has some sort of problem, but is not yet sure of the solution. At this point, they are looking into the possible options to solve their problem.

The way to target your campaign for these customers is to present a solution to their problem in both your ad and landing page. The selling opportunity comes into play as you must sell your solution as the best solution to the problem. From the landing page chapter, we explored a weight loss landing page.

The landing page was selling a trial to a berry based pill filled with antioxidants. This search marketer approached the problem by selling the solution of choosing a weight loss product which comes with many healthy side effects.

Stage 2 – Shop Around
After a number of possible solutions have been discovered by the buyer, they will then look for which solution is best. This often involves “shopping around”. It could also include looking for reviews or price comparisons. At this stage, the customer has a good idea what it is they need, but are not yet sure which is the best fit for their needs.

The selling opportunity here is to show how your product or service is the best match for the problem they are trying to solve.

Stage 3 – Ready to Buy
The customer now knows exactly what they want and which product is the best answer to their problem. All that remains now is for the customer to decide where they will get it from.

At this point, you should be thinking about the standard idea of a sales pitch – why should the customer go through you?

What are the benefits to the customer of going with you?

Personality Types
In addition to phases in the customer buying cycle, you must also recognize the personality type of your target audience.

Obviously, people with different personalities make buying decisions differently, so it is important you both understand them and target your campaign.

Type #1: Logic/Reason
This personality type takes a long time to make a buying decision. They only make a decision after they have thoroughly analyzed the situation and so can make a logical, good buying decision.

With people of this personality type, skepticism is common. This means free trials, contests, or any offers that seem too good to be true will be looked at with great scrutiny.

The best way to attack this personality type is to give them what they want – facts. If you can provide some type of proof why your solution is best, show it to them.

Details and specific features are also a strong selling point.

The biggest thing is to provide strong evidence to back up your product or service – you need to quell the skeptics and give them a logical reason why to go with you.

Type #2: Spontaneous
Spontaneous buyers are one of the easiest personality types to sell to. All you need to do is provide some motivation and pressure, and you can nail down the conversion.

What you need to do is appeal to this personality type on a personal level and convince them to make the quick decisions they love to make.

Discounts and sales on products or services are one way to provide the motivation needed to seal the conversion. Other motivation could be setting time limits on an offer price, or limiting the quantity in stock.

Type #3 – Emotional/Sentiment
Buyers of this personality type are not in a rush to make a buying decision. Instead, they are the type who reads testimonials and talks to their friends in order to make a group decision.

Imagine the soccer mom who spends hours in Hallmark finding the “perfect” card to fit the situation. This is the personality type you are appealing to.

Wish lists, gift finders, and any human interaction are selling points to this personality type.

Type #4 – Innovators
Innovators share some of the same principles as the logical personality type. The difference is that innovators like to be the first to have a new product.

Using evidence and facts are useful for this type of personality, but they do not put as much time into the analysis stage. New or featured items are of particular interest for these buyers.

Determining the Personality Type of your Target Audience
Of course, many buyers will take on a mixture of the four personality types.

The thing to keep in mind is that most offers will target the great majority of their target audience in only one of the personality types.

Think about the offer you are promoting. Think about the mindset of your target audience and try to consider their personality type when designing your ads and landing pages.

In Day 8, I’ll show you why Quality Score matters – and how to beat it.

Day 6: Negative Keywords

Negative Keywords 101 – Stop Losing Money

As an affiliate marketer, you need to understand that testing and tweaking is the name of the game. Does the thought of losing money sound appealing?

If not, then you should definitely use the “negative keywords” feature AdWords puts at your disposal wisely.

Most people play the affiliate marketing game just like they play the lottery and that’s just plain wrong! Luck has absolutely nothing to do with anything and as any successful affiliate marketer will tell you, numbers talk.

All you have to do is listen.

The Basics
So what exactly are negative keywords all about?

Simply put: whenever you’re adding a negative keyword to your ad group, you’re practically telling Google not to display your ad when people search for that specific term.

Let’s assume that you’re bidding on broad matched keywords and use “magazines” as an example. By adding “-free” as a negative keyword, your ad will not appear when people search for terms that contain the word “free” (“free magazines”, “best free magazines” and so on).

Adding negative keywords is a piece of cake.

It’s just like adding regular keywords, the only exception is represented by the fact that you will be adding the character “-” in front of the negative keyword you want to eliminate from the equation.

Which Keywords to Eliminate?
There are basically two approaches: using your brain and testing.

First of all, you don’t have to be a rocket scientist to figure out that the conversions won’t exactly be spectacular if you want people to buy your product and have ads that appear when people search for terms that contain the word “free”.

People who are using the word “free” are far less likely to buy something and the same thing goes for all sorts of other terms. In this case, common sense and a notepad document are the only ingredients you need.

There are, however, situations when you have to do more than just use your brain in order to figure out which keywords you need to eliminate.

Testing is your only option. If you suspect that certain keywords aren’t performing well and want to know for sure, all you need to do is add them as negative keywords and then create a separate ad group for them.

Track absolutely everything, take advantage of incredible tools such as Bevo Media Tracker.

People used to pay a lot of money for custom-made tools back in the day but nowadays, you can take tracking to the next level tools without having to pay much!

Eliminating Profitable Keywords?
While it may sound strange, eliminating profitable keywords is unfortunately a part of the game if your budget is limited.

Let’s assume that you’re seeing a 150% ROI from keyword A and a 450% ROI from keyword B, both of them with a lot of volume. Let’s also assume that you’re paying $2/click and have a budget of only $15,000.

A lot of affiliate marketers are dealing with such situations and eliminating keyword A is the only logical thing to do.

If you have enough money at your disposal to milk both keywords to the maximum, even better! If not, you have to focus on the most profitable one.

If, on the other hand, you have let’s say one keyword with a 150% ROI and another one with a 180% ROI, you should think things through carefully.

Do you have enough data to be certain be certain that dropping the 150% one is a good idea?

450% vs. 150% is one thing, 150% vs. 180% represents a totally different situation and things are no longer obvious.

It all boils down to understanding that affiliate marketing represents…

An Exact Science AND an Art
On the one hand, data is your most important ally but on the other hand, you’ll have to go with your gut feeling every now and then.

Experience and imagination are two extremely important factors which make it obvious that affiliate marketing is an art as well.

It’s impossible to make a lot of money via AdWords Search if you’re not able to find and eliminate negative keywords. At the end of the day, it’s really not all that complicated once you get the hang of things.

There’s obviously more to being a successful affiliate marketer than just mastering negative keywords, but let’s take it one step at a time.

This is probably one of the most important and at the same time easiest affiliate marketing lessons out there: be sure to keep that in mind!

In our next email to you, we’ll show you how to write killer ad copy. Stay tuned for Day 7…

Until then,

Day 5: Developing Keyword Lists

Keyword lists are critical for search marketing and SEO. Let us show you how to build your own…

Putting Together a Solid Search Keyword List
When selecting keywords for your search campaign, many of the concepts of SEO keyword selection apply.

The biggest difference is that, since we are paying for each click, we need keywords that are very specific and have a high probability of converting.

Develop a Preliminary List
The first step in developing your list is to find a large number of potential keywords that we can peel down through research and testing.

Using the Google Keyword Tool as described in Day 2 of this course, enter a few generic terms which would apply to the demographic you want to target with your offer.

The Google Keyword Tool will give you a number of keyword ideas to work with.

Scout the Competition
There are two main pieces of information you need to gather during your competition research stage. The first piece is which keywords are currently being used for the offer you are promoting. If the offer is not currently widespread, this may not be important.

If, however, you are promoting an offer which many others are promoting, you will want to know which keywords they use.

When checking out others promoting the same offer, you will want to take note of which position your competition is paying for. This will of course affect bid price and should play a part in your total analysis of which keywords you bid on and at what price.

The second major type of reconnaissance is the competition for keywords you are interested in using.

If the competition is not promoting your offer for a given keyword, this could be an opportunity for you if you think the keyword could be successful.

You also want to know the types of offers being promoted for a given keyword. If the offers are similar, this is a good sign as it shows you may be targeting the correct audience.

You need to be careful of keywords with heavy competition as the bid price may be too high for you to bid on that keyword.

Google Keyword Tool
As with evaluating keywords in the SEO article, you should perform an analysis of competition vs. searches. Using the Google Keyword Tool, will show you the number of searches on a keyword in a given month, as well as the competition for that keyword.

Always compare searches to competition level – a word with high searches and low competition offers an opportunity to get your ad shown for a low bid price.

Of course, you must always mind how well the keyword is targeted to your audience as I will explore later in this article.

Less is More
You DO NOT need an enormous keyword list to be profitable with search marketing. Instead, you need a list of quality words targeted to your audience.

It all breaks down to a science – you need keywords that have a higher conversion rate (producing more revenue) than what you spend bidding on the keywords.

A good strategy is to develop a number of small keyword lists with separate sub IDs so that you can track the success.

Pay attention to each keyword click-through ratio, as this shows attractive keywords, but you also need to use sub IDs to know how well your keywords are converting.

By creating a number of small lists with separate sub IDs, you can easily track how well your keywords are doing, and delete those which are not profitable.

Targeted Keywords
When selecting keywords, always think about the audience you want to target. Think about the demographic of the users clicking on an ad displayed from each keyword you bid on.

Are there multiple reasons why a user would search for that keyword? Would users searching for that keyword be interested in the offer you are promoting?

Focus on keywords that are very specific, as opposed to generic, broad keywords. Broad keywords may show your ad, but will probably not target your audience well.

If the broad keywords don’t convert on your offer, you will end up spending a lot of money and making very little.

Pick specific keywords and track their conversion rates. Delete keywords which aren’t producing.

Keyword List Mistakes
1. Broad or popular keywords which are not targeted to the audience you know will convert
2. Not researching the competition
3. Targeting keywords with very few searches
4. Failing to test your keyword list and update as necessary

Test, Monitor, Re-­test
Using sub IDs, you should always be monitoring the click through ratios and conversion rates. By breaking down your keyword lists into small groups with sub IDs, you can track performance and make modifications just as you should with your landing page.

After you test and monitor, you can delete keywords that are not paying off, and re-test to check performance.

Competition and audience taste is always evolving, so testing and modifying is essential to keeping your keyword list profitable.

In our next email, we’ll show you exactly how (and why) to use negative keywords.

Till next time,

Day 4: Designing Landing Pages

Today, we’ll show you exactly what you need to do create a high-performing landing page.

Landing Page Tactics
The landing page is the page a user is sent to after they click on a search engine link or other advertisement link. Instead of sending the user directly to the advertiser’s web site, you can redirect the user to a page that you create.

The main purpose of a landing page is to increase the chances of a conversion, so a lot of analysis and time should be spent on optimizing your landing page.

What’s The End Game?
The most important question to answer when creating a landing page is the goal of the page.

What are you trying to get the user to do or know so that they will convert the offer?

It could be entering an email address, signing up for a newsletter, or convincing the visitor to buy a product – whatever it is you need to keep the end goal in mind throughout the process of creating your landing page.

Think about the path the user takes.

Go through the steps the user must take from seeing the ad up to the point where the conversion takes place. You want to maintain a similar message and appearance throughout the process so that the user thinks they are following one specific path to get where they want to go.

If your initial ad shows in the Google search engine, make sure that the initial message is the same as the message on your landing page.

If the initial ad involves a banner of some sort, make it match in color to your landing page. Go through the user path and try to imagine what a user would be thinking at each stage of the process.

Demographic of user
The beauty of internet advertising is the ability to target ads to specific consumers.

Every landing page you create should be targeted towards a very specific consumer type – creating broad landing pages rarely work.

Try to tailor your landing page to the interests/desires of the type of person who would be viewing your landing page.

Placement -­ What the user is looking for
Research shows that most people look at the top-left hand side of your page, then move on to the center of the current page, above the fold (before you scroll down).

These are the areas you want to focus your efforts on convincing the user to convert. Use the other space to make your landing page match the advertiser’s page as best as possible.

Match color schemes, fonts, borders and even layouts, if possible, to the advertiser’s site.

Keep it simple
Landing pages should not be packed with information as this will confuse your visitor. Instead, go for a simple, professional look. Include multiple ways for the user to convert, and focus them on the center and top-left.

Otherwise, make the site easy to read and format clearly.

People love convenience. You have one central message – the one that will get the user to convert.

Only focus on conveying that message, any other information is extraneous and will only decrease the chances of gaining a conversion.

Depending on the type of offer, a greater deal of information may be necessary to convey this message, but you want to simplify and clarify as much as possible. Bulleted text and visuals are always useful in accomplishing this task.

Testing your Landing Pages
Nobody knows every target audience perfectly. You will need to test and retest your landing pages to determine which design works best for your offer.

One way to test is to create multiple landing pages with different sub ID links.

Using the different sub IDs, you will be able to determine which landing page is converting the best. Using this method, you can throw away your low conversion landing pages, and keep your top pages.

After you find your best designs, you can tweak the design by making small changes and creating a new sub ID.

This is called split testing, as you are continuously making small modifications to determine which version of the landing page works best.

Checklist
Here’s a few things to evaluate after you have designed your landing page:
• Do you have a specific, clear message?
• Is your message aimed at the ultimate goal?
• Have you simplified the page and taken out distractions?
• Are there multiple conversion exits?

In day 5, we’ll show you all you need to know to create a keyword list.

Day 3: Intro to Search Marketing

Introduction to Search Marketing

Search marketing is nothing more than a very competitive game in which the results can be unbelievably rewarding. If approached correctly, search marketing becomes a science—a simple, profit yielding equation.

When jumping into search marketing, you should always focus on learning as much as you can from everything you do.

How Search Works

First let’s discuss how search marketing works.

Major search engines such as Google, Yahoo and Bing receive much of their income through displaying the “sponsored results” when you search with their search engine.

Every time a sponsored result ad is clicked, the merchant pays a fee for that click. Essentially, every keyword a user types into a search engine can be bid on by a merchant who wants to show their ad to a user searching for that keyword.

The price the merchant pays for the click depends on their max bid for the keyword that led to the click, compared to other bids for that same keyword.

For instance, if my max bid is $0.55 for a keyword and the next highest bid for that keyword is $0.50, I would pay $0.51 per click for that keyword. Google has 11 sponsored ad slots for every keyword a user enters, so the top 11 bids on a keyword are displayed.

The highest bid is placed in the first ad slot. It is important to fully understand how this process works as you will need to bid on targeted keywords to promote your offers.

The name of the game with search marketing is to earn more than you spend.

Various search marketing offers “convert” on different parts of the offer page.

For example, an email submit offer requires only that a user enter a valid email to credit the conversion. Other offers could require more information, all the way up to the user having to actually buy the product. Of course, the more a user has to do to convert, the more you are paid for the conversion.

If you are promoting an offer that pays $5.00 for a one page field submission, and you are paying Google $0.15 a click, you would need to convert 1 in 33 clicks ($0.15*33 = $4.95) to make a profit. Obviously, the higher the conversion rate, the better as this means you are earning more money.

The whole challenge of search marketing is to bid on relevant keywords that convert. Your key to success is as simple, yet as complicated, as that.

Landing Pages

A landing page is the page a search engine user goes to when they click on your ad in the search engine. While not every offer needs a landing page, a good affiliate marketer creates landing pages which increase the conversion rate.

Landing pages have turned into a general requirement for Google’s AdWords program. A landing page attempts to persuade the viewer to fill out your offer.

For example, if I am trying to promote an insurance offer, I am given a referral link from my chosen affiliate company for that offer.

When that link is clicked, the viewer is brought to the offer page, which is simply a form for the user to fill out. When you create a landing page, the user goes to your page before the offer page.

Here you can “sell” the offer to the viewer so that it converts better. Landing pages will make or break your campaign, so it is up to you to choose your words and layout wisely, making it as persuasive and convenient as possible for the viewer to fill out your offer.

In Day 4 of this course, you’ll learn everything you need to know to create knock out landing pages.

Keyword Selection

The other important aspect of your search marketing campaign is your keyword selection. It is important that you bid on keywords that are relevant to your campaign.

You have to put yourself in the search engine user’s shoes—what types of offers would a user entering a specific keyword into Google be interested in?

For instance, bidding on the keyword “flower” would not be very targeted towards a Dozen Roses Offer. A good keyword for a flower offer could be “Mother’s Day”, “Valentine’s Day”, “anniversary”, “birthday gift”, “get well gift”, or “wedding present”.

These are keywords that apply to the offer you are promoting in an indirect way. You want to avoid the mistake of bidding on very broad keywords for a number of reasons. Broad keywords are very competitive which means higher bid prices.

Additionally, broad keywords do not target a very specific user demographic, so they often lead to low conversion rates.

On the positive side, broad keywords get a lot of searches, so if your offer is very broad, a broad keyword may work. Still, broad keywords work in only select circumstances.

To put it in perspective, someone searching the word “flower” may be looking for many things that relate to a flower that has nothing to do with your ad, such as a picture of a flower, or how to grow flowers. This leads to the potential of untargeted clicks costing you valuable money.

Unfortunately most novices do not realize this and figure it out the hard way. Conversely, targeted keywords can lead to very high conversion rates.

The risk here is that your keywords could be so targeted that you don’t get many clicks. This is where creativity comes into play and can lead to earning huge profits. If you can come up with keywords that target users very likely to fill out your offer, you will get high conversion rates.

Think outside the box and come up with unique keywords to target the clicks you want.

Quality Score

Another obstacle you must take into account when creating landing pages and selecting your keywords is that Google and Yahoo assess a quality score to your campaign. What this typically means is that Google evaluates how relevant your keyword selection is to your landing page.

Google does this to reward keyword lists that have higher click through rates (which means more money for Google). The way Google typically does this is to measure the keyword density of the keywords on your landing page.

Writing each keyword twice in the content of your landing page normally gives your page a good quality score. If you have a low quality score, Google raises the minimum bid price on your account (sometimes as high as $10 per click in bad cases) making it almost impossible to earn a profitable return.

Google really just wants relevance, as measured by click throughs.

Keyword Tracking

The last aspect of a successful search campaign involves tracking which keywords convert. The idea is to start your campaign with a lot of keywords, determine which keywords have a high conversion ratio, and take out the keywords which are not converting well.

You can do your tracking by splitting your keywords into groups of 4 or 5, and sending each group to a different landing page URL with a different sub ID.

A sub ID is a code attached at the end of your referral link that shows where the conversion came from. (ex:www.cpacompany.com/floweroffer.php?subID=LandingPage1) When you go to check your stats, you will see which conversions came from the referral link where you added the “LandingPage1” Sub ID.

Once you see which groups of keywords are getting conversions, you subdivide your successful keyword group up into their own groups with only one keyword per sub ID. Now you can see exactly how many clicks each individual keyword is getting and how much money you are making from that keyword (there are expensive programs out there that can do this type of tracking for you).

The key here is to find keywords that have very good conversion ratios. Finding these types of keywords are not always easy to find, but can earn you thousands of dollars once they are discovered.

The process of creating a successful search marketing campaign can be a lot of work.

If you are a dedicated person who likes to think outside of the box and is determined to make money in internet marketing, search marketing can be a provide great supplement income, or even a career.

In Day 4, we’ll take a look at creating effective landing pages.